Original automotive research, search intelligence and market analysis from the UpShift team.
Explore the latest research ↓Featured whitepaper · July 2026
This paper does not attempt to predict short-term registration spikes. It examines something deeper - the foundations which make growth possible.
Which of them are structurally positioned to survive once novelty fades and competitive overlap intensifies?
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Whitepaper · November 2025
The UK automotive sector isn’t short on data. But if you want to understand where demand is going, and why it’s shifting, search remains the most honest signal in the market.
Read the whitepaper ↗Whitepaper · January 2026
Search captures the pulse of demand in a way that sales data alone cannot: highlighting not only which models and categories are winning attention, but also where barriers still slow conversion. By combining market context with search intelligence, we aim to give OEMs, leasing platforms, and marketplaces a clearer lens on digital demand: where to focus, where to reassure, and where to act fast to capture growth.
Read the whitepaper ↗Whitepaper · November 2025
UpShift surveyed 50 in-house automotive marketers, spanning a mix of roles and seniorities, to uncover the real challenges they face, the opportunities they see, and where they believe the industry is heading.
Read the whitepaper ↗Whitepaper · October 2025
What if your brand was the real reason your customers aren’t converting, not your product, price, or performance? In a crowded market with near-identical lease deals, slick comparison tables, and endless CTAs, most car leasing brokers have unknowingly slipped into commoditisation.
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