Drivers increasingly ask AI to compare models, explain finance options and recommend where to buy, lease or get their car serviced. We help automotive brands understand where they appear in those answers, strengthen the information shaping them and connect that visibility to enquiries, test drives and sales.
Drivers increasingly ask AI to compare models, explain finance options and recommend where to buy, lease or get their car serviced. We help automotive brands understand where they appear in those answers, strengthen the information shaping them and connect that visibility to enquiries, test drives and sales.
Drivers no longer need to translate every need into a short keyword. They can describe their situation, ask follow-up questions and use AI to compare models and finance options.
This creates a wider visibility challenge. It is no longer enough to know where a page ranks for a keyword. Brands also need to understand:
A high volume of brand mentions can look positive without creating meaningful commercial value. We focus on whether your business is visible and well represented when commercially relevant audiences are researching a need, comparing their options or deciding who to trust.
Appear when relevant customers are exploring a problem, category, model, finance option or provider.
Earn a meaningful place in model comparisons, finance explanations and recommendations – not just a passing mention.
Make sure your proposition, offers, evidence and differentiators are represented clearly and corroborated by credible sources.
Connect AI-influenced demand to useful website journeys, test drives, qualified enquiries, pipeline and revenue wherever measurement allows.
Better AI search decisions need better visibility intelligence
UnderAi is UpShift’s proprietary AI visibility tool. It helps our strategists analyse how brands appear across key models, finance routes, buyer types and changing AI responses.
Rather than treating every prompt or brand mention as equal, UnderAi helps us assess where your brand earns meaningful attention, where competitors are stronger and which marketing changes deserve priority.
We use those findings to guide work across search strategy, websites, content, technical performance, digital PR and conversion. UnderAi is used within UpShift engagements and is not sold as standalone software.
Find out moreAI search optimisation is the work involved in improving how a business is discovered, understood and represented across AI-assisted search experiences. It can involve strategy, technical accessibility, content, structured information, digital PR and wider brand authority. The right combination depends on the customer questions and commercial outcomes that matter to the business.
GEO usually refers to generative engine optimisation, while AEO commonly means answer engine optimisation. The terms describe efforts to improve visibility within generated or direct answers. We use AI search as the broader client facing term because performance depends on more than isolated optimisation tactics and increasingly spans search engines, AI assistants, websites and external sources.
They share important foundations, including technical accessibility, useful content, clear structure and authority. However, AI-generated answers can synthesise multiple sources, vary by context and present brands without behaving like a fixed list of rankings. AI search therefore requires additional analysis of audience context, response prominence, narrative accuracy and third-party evidence.
No agency can credibly guarantee inclusion or a fixed position across generated answers. Platforms, models, sources and responses change. We establish a more dependable baseline, identify factors the brand can influence and prioritise work intended to strengthen visibility and representation over time.
Sometimes an AI referral can be followed into a conversion journey, but AI may also influence awareness or consideration before a later branded search, direct visit or enquiry. We aim for commercially connected measurement, combining visibility, marketing and sales indicators without claiming perfect attribution.
AI search needs explicit consideration, but it should not become disconnected from the wider marketing strategy. We identify where it changes customer discovery or exposes gaps, then integrate the response with SEO, content, digital PR, website and conversion priorities.
We consider visibility across relevant topics, audiences, competitors and platforms, as well as the prominence and context of the brand's inclusion. UnderAI helps us distinguish meaningful attention from a passing mention. We then connect those findings to search demand, website engagement, referrals, branded interest, enquiries and CRM outcomes where data is available.
