Home | UpShift | Automotive Performance Marketing Agency

We improve client performance by:

Increase sales from organic search

Outstanding search campaigns aren’t judged by the volume of traffic—they’re measured by the sales and revenue that traffic delivers. At UpShift, we craft strategies for our automotive clients that are fully aligned with your business objectives, ensuring we drive the units sold, revenue, and return on investment (ROI) that truly matter to your business.

Address an overreliance on paid traffic

While paid traffic is a vital part of the marketing mix, it’s highly vulnerable to cost inflation. Increasing competition for clicks and the pricing models used by platforms like Google can drive costs up, significantly eating into margins. Automotive businesses that lack strong organic search visibility often become overly reliant on paid traffic to attract, engage, and convert customers. In contrast, competitors with a solid organic presence are able to mitigate these rising costs, allowing them to bid more aggressively on PPC campaigns. UpShift addresses this challenge by helping automotive brands grow their organic market share while optimising paid search for cost efficiency and better performance.

Surpass established search leaders

Competitors who dominate the search landscape can create an environment that feels almost impenetrable for other automotive businesses seeking to grow. However, UpShift knows that despite these challenges, progress is always possible. With a proven track record of developing innovative, data-driven strategies, we leverage the latest technologies to help automotive brands break into the top tier of their market and compete with industry leaders.

Reverse declining performance

Success in search is not guaranteed. Even businesses that have enjoyed consistent organic traffic may experience a decline in market share due to falling search rankings, whether because of increased competitor activity or a failure to adapt to changing search engine algorithms. UpShift specialises in reversing these declines by developing tailored strategies to restore growth and safeguard your competitive advantage.

Drive more results from less spend

In today’s increasingly competitive climate, automotive businesses are under more pressure than ever to maximise the returns on their marketing spend. SEO stands out as one of the most powerful marketing channels for delivering long-term ROI. We help our clients do more with less, reaching customers not only at the point of purchase but throughout the crucial stages when they’re researching and evaluating your products or services.

Market a new brand or website

For new brands or websites in the automotive space, your platform should serve as a powerful tool for new customer acquisition. Ensuring this happens quickly is vital for new market entrants. UpShift has a proven track record of helping numerous new automotive brands establish themselves and quickly achieve profitability. By working closely with our SEO and paid search teams, we develop strategies that accelerate your climb to the top of search rankings, enabling you to generate revenue from both organic and paid channels.

ROI from Search, Whatever Your Destination

Global Brands

An innovative, cutting edge search partner who understands your values and goals

Challengers

Ambitious search campaigns for brands ready to reach the top of the mountain

New Competitors

Strategy & experience to ensure your investment in search delivers sustainable growth

Why Automotive Brands
Trust UpShift

UpShift are an automotive search specialist whose experience & proven track record make us the obvious choice for ambitious automotive businesses.

Unique competitive insight into the automotive digital space

An understanding of what is required to succeed in your industry

A track record of collaborating with in-house teams in the sector to deliver results

Experience in navigating common practical and structural sector challenges

A proven ability to deliver results against the metrics you care about

+ 32 %

YOY increase in orders

+ 26 %

YOY increase in leads

CRO

PPC

SEO

Read the Case Study

+ 1216 %

increase in search visibility

+ 129 %

increase in organic revenue

SEO

Read the Case Study

+ 275 %

increase in search visibility since start of campaign

+ 44 %

increase in total leads

PPC

SEO

Read the Case Study

+ 800 +

Target links across U.S. publications

+ 65 %

YoY Organic Traffic increase

SEO

Read the Case Study

+ 89 %

EV keyword impressions increase

+ 130 %

EV keyword clicks increase

SEO

Read the Case Study

+ 14 %

Organic conversion rate increase

+ 79 %

Transactional page clicks increase

CRO

SEO

Read the Case Study

+ 430 +

Backlinks built since 2021

+ 1 st

Page ranking for car finance calculator

SEO

Read the Case Study

+ 303 %

Visibilty increase

+ 130 %

Visibility increase in 1 year

SEO

Read the Case Study

GRIDSERVE

Nextbase U.S.

Peter Vardy Group

Nextbase

Peugeot

Goodbye Car

CarMoney

Vanarama

View all Case Studies

Experience throughout
the industry

Dealerships & Retail

Logistics & Supply Chain Management

Ecommerce

EV Specialists

OEMs

Finance

Software & Technology

Aftermarket & Maintenance

We’ve been working with UpShift for over three years now, and they’ve been instrumental in helping us to improve our organic and paid marketing performance.

We’re impressed with their in-depth knowledge of the automotive industry, and their ability to quickly understand our business goals and objectives. They’re also very responsive to our needs, and their teams are always willing to go the extra mile to help us achieve results. We would highly recommend the agency to any business that’s looking to improve their online presence.

Claire Rogan, Digital Transformation Director Peter Vardy Group

We’ve been repeatedly impressed with the UpShift approach and team from day one. They’re highly knowledgeable, proactive, creative and do what they say they’re going to do. We also have a great relationship with the team, which goes a long way. They’ve been instrumental to our digital growth and we look forward to continued success together.

Paul Cable, Chief Marketing Officer Vanarama

UpShift were able to support us with a migration that ensured quality content was carried over and continued to perform. In addition to this, they provided an impactful content strategy which grew visibility of and engagement with our electric vehicles in line with our electric-focused rebrand.

Stellantis (Peugeot), Stellantis team Peugeot

UpShift have delivered phenomenal results and played a major role in accelerating the growth of our business. We effectively came from nowhere on the large and competitive generic keywords in our industry and we’re now well ahead of all of our competitors and continuing to grow.

Mark Tongue, Owner / Company Director Select Car Leasing

We expected good results. What we got were great results. The UpShift team have been interested in our business from the start and we’ve been really impressed with the work and professionalism of the team. They’re extremely flexible and their knowledge and communication are second to none.

Michael Bourne, Group Marketing Director National Tyres

UpShift’s multi service approach has allowed us to understand our audiences and how they are engaging with GRIDSERVE digitally. This has been matched with a clear content and technical SEO strategy to build visibility across channels and ensure we are getting the highest possible return from our website. Their efforts to integrate into our ways of working, means they are very much an extension of the GRIDSERVE team and our partnership is allowing us to deliver on our exciting business growth journey ahead.

Dan Betts, Head of Growth Marketing GRIDSERVE