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See how your dealership ranks for OEM Brands

Benchmark your organic search visibility against over 100 UK dealer groups across brand and model searches.

  • Updated monthly
  • 100+ dealer groups
  • Compare rank over time
  • Brand + model demand

How the rankings are calculated

Every month we estimate how many organic search visits each dealer group's website earns from searches about a car brand. Three steps turn search data into the league. Prefer to see it in action? Watch the 78 second walkthrough.

  1. What we measure

    Three kinds of search, all counted towards the brand they are about.

    • Generic brand searches "BMW dealer""buy BMW near me"
    • Dealer and brand searches "Stratstone BMW""Stratstone BMW Leeds"
    • Model searches "buy 5 Series Southampton""iX1 used free delivery"

  2. How we estimate visits

    For every search term, each dealer group's website gets a share of the searches based on where it ranks.

    Monthly search volumeHow often the phrase is searched
    Click through rateFor the group's ranking position, adjusted for ads and search features on that phrase
    Estimated organic visitsAdded up across every phrase for the brand

    A first position that sits below ads is not counted as if it were the first thing a searcher sees. The result is a like for like measure of search visibility, not visits from a dealer's own analytics, so it will not match Google Analytics exactly.

  3. How we rank

    Simple rules so the league is fair and movement always means something.

    • Only visible groups rankGroups need estimated visits above zero for a brand to be ranked for it.
    • Ties share a rankTwo groups with exactly the same figure in third are both shown as 3.
    • Movement is real movementRank now against rank at the start of the chosen period. Groups that were not ranked then are marked new.
    • No visibility, no movementGroups with no measurable visibility are listed separately and never show movement.
    • Missing is not zeroIf a group is missing from a month's data it shows as no data, and as a gap in the chart.
    • Four tiersLeaders Top 3, Contenders 4th to 10th, Chasing pack 11th to 25th, Off the pace 26th and below.
    • The chart's benchmarksTop 3 average is the three highest groups each month. Dealer group average covers every group with visibility for the brand.
  • Monthlyupdates
  • 100+dealer groups
  • 35manufacturer brands
  • Feb 2025history starts

For board packs and monthly reports

Using this data in your monthly reporting

Leadership and marketing teams in dealer groups need a robust, easy to understand way to track online visibility for the brands they represent, and to see how that compares with competing groups.

Choose a brand and a comparison period to see how every group in the league has moved. Download the table as a CSV to drop straight into internal reports and board packs.

  • Rank, estimated visits and change for every group in the league
  • Opens straight into Excel or Google Sheets
  • Follows the brand and period you have chosen

Go to the rankings and CSV download