Peugeot, a renowned UK car manufacturer, is known for innovative automotive designs. Shifting the focus to electric vehicles, Peugeot combines sharp design, advanced technology, and motoring efficiency.

Campaign Highlights

The Brief

Peugeot planned to migrate to a new platform alongside a brand refresh, positioning themselves as an electric vehicle-focused manufacturer. UpShift, with extensive experience in large migrations and impactful on-site content creation, was tasked with reviewing and optimising existing content and creating a strategy for organic growth through keyword consultancy.

The Approach

1.

Platform Migration and Content Audit

  • Assisted with a full platform migration.
  • Audited existing on-site content to assess performance.
2.

Content Improvement and Keyword Support

  • Made recommendations to enhance existing content performance.
  • Supported transactional EV-related keywords with informative guides and content.
  • Analysed the motoring landscape to identify new opportunities.
3.

Keyword Strategy and Content Creation

  • Advised on EV-related keyword gaps and content strategy.
  • Created engaging, optimised EV-focused content to support organic performance.

The Results

  • Successfully mitigated numerous issues during re-platforming.
  • Optimised on-page content for all relevant electric models.
  • Developed an electric hub covering popular EV-related search queries.

UpShift were able to support us with a migration that ensured quality content was carried over and continued to perform. In addition to this, they provided an impactful content strategy which grew visibility of and engagement with our electric vehicles in line with our electric-focused rebrand.

Stellantis (Peugeot), Stellantis team Peugeot

An Impressive Grid

Our business has a track record of generating outstanding results for automotive brands spanning back to 2014, with previous and current clients including some of the industry’s leading dealerships, leasing brokers, and manufacturers.

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