EV keyword impressions increase
Peugeot, a renowned UK car manufacturer, is known for innovative automotive designs. Shifting the focus to electric vehicles, Peugeot combines sharp design, advanced technology, and motoring efficiency.
Campaign Highlights
The Brief
Peugeot planned to migrate to a new platform alongside a brand refresh, positioning themselves as an electric vehicle-focused manufacturer. UpShift, with extensive experience in large migrations and impactful on-site content creation, was tasked with reviewing and optimising existing content and creating a strategy for organic growth through keyword consultancy.
The Approach
1.
Platform Migration and Content Audit
- Assisted with a full platform migration.
- Audited existing on-site content to assess performance.
2.
Content Improvement and Keyword Support
- Made recommendations to enhance existing content performance.
- Supported transactional EV-related keywords with informative guides and content.
- Analysed the motoring landscape to identify new opportunities.
3.
Keyword Strategy and Content Creation
- Advised on EV-related keyword gaps and content strategy.
- Created engaging, optimised EV-focused content to support organic performance.
The Results
- Successfully mitigated numerous issues during re-platforming.
- Optimised on-page content for all relevant electric models.
- Developed an electric hub covering popular EV-related search queries.
Time to call in the experts?
Please submit your details and as much information as you can on what you would like to discuss:
required information