Onsite Content | UpShift | Automotive Performance Marketing Agency

How do we do it

1.

Content Auditing

First and foremost, we need to understand how your existing content is performing. Our content audit closely analyses the performance and keyword targeting of each page on the site; a crucial step in understanding how well your current content is serving your audience.

2.

Content Strategy

Using learnings from our content audit alongside audience, competitor and industry analysis, we’ll determine exactly what actions are needed. This won’t be done in isolation; we’ll consult with you and your internal teams every step of the way, and this collaboration will continue as we implement the strategy.

3.

Content Reporting & Analysis

We’ll report on the performance of your content monthly. Doing so allows us to understand the impact of our onsite changes, adjust our strategy to circumvent stagnation, and hone in on the areas that deliver the highest levels of engagement with your audience.

What we aim to achieve

What we achieve is entirely dependent on what you want to achieve. We keep your business goals at the centre of your content strategy. Not quite sure where your focus should be? We can help you find it.

Whatever you’re aiming for, we’re ultimately here to ensure your site’s content is pulling its weight and engaging with your customer base. You don’t want satisfactory content, you want great content and so does your audience. And we’re here to deliver that where you need it most.

How do we integrate with your team

You’re the experts in your field; we’re the marketing experts. But dividing ourselves into two camps won’t work for content creation. We strongly believe the best content comes when we collaborate.

Got your own in-house team of writers? We can brief the content to them. A time-poor team? Our in-house copywriters can carefully craft the content you need, ticking one more thing off your to-do list.

As part of our content process, we work with your tech and development teams and our internal design and CRO teams to ensure the content is built for success and presented in the right way for your audience. When it comes to content, it takes a village.