Many brands spend a large proportion of their marketing budget driving visitors to their website, neglecting how their website performs once they get there. Increased traffic doesn’t equate to more money if your potential customers aren’t converting. Our Insights and Conversion team has three core, data-driven focuses: Insights, Conversion and Growth. All are designed to improve onsite engagement and drive conversions, increasing the efficiency of your marketing efforts.
Insights are the cornerstone of our work. Without properly understanding who your audience is and what they need, we’re essentially guessing. Our work is split across three core areas; brand research and understanding your value proposition, industry research, and user experience insights. These insights will inform the work we undertake on the site.
Once we understand who to target, we’ll investigate anything that supports or creates a barrier to conversion. Not only can we feed this information to internal and external teams we can also use these insights to build website recommendations, set up A/B tests and explore further research opportunities to drive engagement and conversions.
How do you turn a one-time customer into a lifetime customer? Our growth offering is designed to enhance the entire customer experience (CX), harnessing advanced research, integrations, offsite marketing, and email marketing to improve metrics like retention and customer lifetime value.
As consumer pursestrings are pulled tighter, competition between brands to attract and retain customers is becoming ever fiercer. Put simply, customers won’t spend time struggling to use a website. With your competitors ready to pounce, it’s more important than ever before to ensure a good user experience.
That’s what we aim to achieve through our team’s work, delivering a site that connects well with your target audience, delivers a smooth experience and maximises conversions. We’ll take the success of all your other marketing efforts, such as organic and paid search, and make sure they’re reaching their maximum potential.
Our Insights and Conversion team continually share their research findings and the outcomes of the tests they carry out. These insights are shared between our teams internally to inform and align the work we’re doing, and we’ll also share them with you to elevate your in-house marketing activity.
As well as sharing findings, our Insights and Conversion team will take a data-driven approach to advise your marketing decisions. We’ll take away the uncertainty to allow you to confidently decide where your budget is best spent.
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