Leasing Options is one of the UK’s leading vehicle leasing providers, but rising competition, declining search demand and stricter performance targets meant they needed more than incremental improvements.
UpShift partnered with Leasing Options to deliver a fully integrated SEO and PPC strategy that enhanced visibility, generated more qualified leads and ensured paid campaigns complemented Organic growth. By focusing on data-led insights, creative problem solving and innovation, we set a new benchmark for efficiency and growth in automotive leasing.
Campaign Highlights
+
58
%
Increase in organic revenue
+
45
%
Increase in organic leads
The Challenge
The UK leasing market is one of the most competitive in automotive, with search volumes in steady decline and paid media costs continuing to climb.
Searches for generic terms like ‘car leasing’ have dropped 10% year-on-year since 2019, shrinking the available audience, while at the same time CPCs have risen sharply as larger brands increased spend. Google’s algorithms consistently favour these bigger players, making it harder for independent providers like Leasing Options to compete for visibility.
Our Solution
UpShift designed a joined-up SEO and PPC strategy that put Leasing Options’ customers at the centre, including tactics such as:
- Over 3,500 backlinks built through Digital PR campaigns, targeting high-traffic, automotive sites such as Auto Evolution, Jalopnik, Motor 1, Electrek, Car Throttle, Car Magazine and many more.
- Optimised 100s of commercial pages for EV leasing, used leasing, business leasing, plus models and manufacturers.
- Created several help guides to support customers who are new to leasing, which resulted in 400 page-one keywords, totalling 42k searches per month.
- Creative PPC campaigns promoted sustainable leasing with visually engaging electric and hybrid vehicle ads to boost engagement and brand affinity with environmentally conscious audiences.
- Used Responsive Search Ads to optimise ad copy, adapted the client’s historic TV ad for PMAX, enhancing visibility and guiding their team in producing new image and video assets.
The Results
PPC
- Conversion rate improved by +14%
- Reduced cost per lead by 25%
- +13% improvement in CTR through ad copy, creatives and landing page improvements
- Generated £1.2M in incremental revenue
SEO
- +53% increase in Organic traffic
- +45% increase in Organic leads
- +560 keywords moved to page one
- Ranking on page one for major terms:
- Car leasing UK, Used car leasing, Cheap car leasing, Business car leasing, EV car lease and Personal car leasing
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