Backlinks generated
Campaign Highlights
The Brief
Our Approach
Drawing on our deep understanding of the automotive sector, we devised a strategy that focused on creating PR-driven content that would be both informative and distinct, aiming to expand the brand’s reach and enhance awareness, two key objectives for National Tyres.
Recognising the potential for content saturation in the automotive industry, our content creation approach prioritised content that was relatable, timely, relevant, and share-worthy.
To maximize coverage and present the brand in a compelling manner, our digital PR strategy emphasised the development of well-researched, easily digestible pieces that would capture public interest.
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