Increase in conversion rate
Campaign Highlights
The Brief
Our Approach
Our approach to each account within the Peter Vardy Group was meticulously tailored to meet the unique demands of the automotive market. However, we maintained a consistent focus on three core pillars:
Communication
Data
We leveraged all available in-platform, internal, and market data to gain insights into Peter Vardy Group’s market position and potential. This data-driven approach proved crucial during periods of uncertainty, such as the COVID-19 pandemic and economic downturn. It remains central to our strategy as the landscape of data protection and cookies continues to evolve.
Build
We overhauled existing campaigns and implemented a robust core structure for targeting, allowing for efficient expansion in both short and long-term cycles. By maximising successful strategies and minimising disruptions, we ensured a consistent flow of high-quality leads. Our meticulous approach included harnessing customer data, regular review of internal CRM data, custom reporting, campaign rebuilding, keyword segmentation, and optimisation of negative keyword lists.
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