Part of the esteemed Auto Trader Group, Vanarama stands as an acclaimed provider of both personal and commercial vehicle leasing solutions. Founded in 2004 with a modest team of three individuals, the company has since burgeoned, now boasting a workforce exceeding 230 employees. Renowned for its exceptional deals across an extensive vehicle spectrum, Vanarama prides itself on delivering unparalleled customer service and an exemplary online experience.

Campaign Highlights

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The Brief

Vanarama is an award-winning personal and commercial vehicle leasing company striving to provide its customers with a huge range of deals to get them moving in the most cost-effective and simple way possible. The leasing space is competitive, and full of brands that have huge exposure and reach.

Prior to the ‘Apple Car’ campaign, we had already delivered over 20 high-performing content pieces over the previous year. We felt a ‘different’ if not riskier campaign was necessary to try to push visibility and build brand awareness further. It tied into Vanarama’s goal to be known as an expert in the EV and Technology sector by providing engaging content for relevant publications in these areas.

Our Apporach


Research phase

Our approach to the ‘Apple Car’ campaign was driven by extensive research, which unveiled a trend in EV-specific articles and highly authoritative tech publications featuring linkable assets from various brands. Leveraging this insight, our team embarked on a creative journey.



Implementing design

Upon uncovering genuine patents filed by Apple Inc., we conceptualized a vision of the much-anticipated Apple Car and envisioned its potential appearance upon launch. During the innovative approach, we developed an interactive platform featuring a drag-and-rotate screen, enabling users to explore the car’s features from multiple angles. Additionally, we provided insights into rival blueprints from industry giants like Samsung and Google.


The Results

The campaign generated widespread coverage across the globe, securing features in renowned publications such as Hype Beast, Auto Evolution, BGR, Digital Trends, Hot Cars, Interesting Engineering, Design Boom, The Next Web, WCCF Tech, Tech Spot, Motor1, Mashable, Tech Times, and WhichEV, among others.

An Impressive Grid

Our business has a track record of generating outstanding results for automotive brands spanning back to 2014, with previous and current clients including some of the industry’s leading dealerships, leasing brokers, and manufacturers.

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