Backlinks over 12 months
Campaign Highlights
The Brief
Vanarama is an award-winning personal and commercial vehicle leasing company striving to provide its customers with a huge range of deals to get them moving in the most cost-effective and simple way possible. The leasing space is competitive, and full of brands that have huge exposure and reach.
Prior to the ‘Apple Car’ campaign, we had already delivered over 20 high-performing content pieces over the previous year. We felt a ‘different’ if not riskier campaign was necessary to try to push visibility and build brand awareness further. It tied into Vanarama’s goal to be known as an expert in the EV and Technology sector by providing engaging content for relevant publications in these areas.
Our Apporach
1.
Research phase
Our approach to the ‘Apple Car’ campaign was driven by extensive research, which unveiled a trend in EV-specific articles and highly authoritative tech publications featuring linkable assets from various brands. Leveraging this insight, our team embarked on a creative journey.
2.
Implementing design
Upon uncovering genuine patents filed by Apple Inc., we conceptualized a vision of the much-anticipated Apple Car and envisioned its potential appearance upon launch. During the innovative approach, we developed an interactive platform featuring a drag-and-rotate screen, enabling users to explore the car’s features from multiple angles. Additionally, we provided insights into rival blueprints from industry giants like Samsung and Google.
The Results
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