Peugeot, a renowned UK car manufacturer, is known for innovative automotive designs. Shifting the focus to electric vehicles, Peugeot combines sharp design, advanced technology, and motoring efficiency.
Campaign Highlights
+
89
%
EV keyword impressions increase
+
130
%
EV keyword clicks increase
The Brief
Peugeot planned to migrate to a new platform alongside a brand refresh, positioning themselves as an electric vehicle-focused manufacturer. UpShift, with extensive experience in large migrations and impactful on-site content creation, was tasked with reviewing and optimising existing content and creating a strategy for organic growth through keyword consultancy.
The Approach
1.
Platform Migration and Content Audit
- Assisted with a full platform migration.
- Audited existing on-site content to assess performance.
2.
Content Improvement and Keyword Support
- Made recommendations to enhance existing content performance.
- Supported transactional EV-related keywords with informative guides and content.
- Analysed the motoring landscape to identify new opportunities.
3.
Keyword Strategy and Content Creation
- Advised on EV-related keyword gaps and content strategy.
- Created engaging, optimised EV-focused content to support organic performance.
The Results
- Successfully mitigated numerous issues during re-platforming.
- Optimised on-page content for all relevant electric models.
- Developed an electric hub covering popular EV-related search queries.
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