MotorEasy operates as a versatile car management platform, collaborating with a vast network of over 10,000 trusted partners to support motorists throughout the entire lifecycle of car ownership. While specialising in Gap Insurance and Car Warranty services, MotorEasy extends its offerings to encompass a wide array of car protection, maintenance, and repair solutions.

Campaign Highlights

The Brief

MotorEasy sought to establish itself as the premier destination for motorists seeking comprehensive vehicle management solutions, with a particular emphasis on two core services. The campaign aimed to achieve several key performance indicators:

  1. Boost overall organic visibility.
  2. Drive organic traffic to pivotal landing pages.
  3. Enhance lead quality and volume through organic traffic.
  4. Expand market share within key services.

Our Approach

1.

Thorough technical SEO audit

We conducted an exhaustive audit to pinpoint critical issues hindering SEO performance, addressing on-site and third-party subdomain optimisation. Our strategic SEO consultancy helped us understand the KPIs in question, while also recognising new opportunities for organic growth.

2.

Strategic content development

We crafted a robust on-site content strategy targeting GAP insurance and Car Warranty, encompassing primary headline key terms and user-focused manufacturer landing pages. As well as revamping their site blog and guide content to align with search intent, positioning MotorEasy as an industry experts in the GAP and Warranty sectors.

3.

Ongoing technical SEO oversight

We provided continuous technical SEO support amid internal business transformations and partnerships.

The Results

MotorEasy clinched the top position for key terms, witnessing a remarkable 152% surge in page one positions for key service 1 and an astonishing 964% escalation in page one positions for key services.

An Impressive Grid

Our business has a track record of generating outstanding results for automotive brands spanning back to 2014, with previous and current clients including some of the industry’s leading dealerships, leasing brokers, and manufacturers.

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