MotorEasy serves as a comprehensive car management platform, collaborating with a vast network of over 10,000 verified partners to support motorists throughout the entire lifecycle of car ownership. Specialising primarily in GAP Insurance and Car Warranty services, MotorEasy also extends its expertise to encompass a range of other car protection, maintenance, and repair solutions.

Campaign Highlights

+ 374
Backlinks generated
+ 280
Referring domains connected

The Brief

MotorEasy aimed to establish itself as the premier one-stop destination for motorists seeking comprehensive vehicle management solutions. With a nationwide network of trusted automotive providers, the company sought to instil peace of mind among its customers. To differentiate itself from competitors, MotorEasy aspired to enhance its search visibility and increase authority in the automotive industry.

Focusing on Digital PR and link-building initiatives, MotorEasy aimed to elevate its brand presence and drive its backlink profile forward. Through high-quality content campaigns, the company aimed to bolster its authority and visibility within the automotive sector.

Our Approach

To align with MotorEasy’s product and service spectrum encompassing car repairs and insurance, we formulated a bespoke Digital PR campaign strategy.

1.

We focused outreach to topical automotive publications and national titles’ motoring sections, strategically targeting audiences pertinent to MotorEasy’s offerings. This approach aimed to augment the client’s search visibility across relevant platforms.

2.

We established MotorEasy as an authoritative voice within the automotive domain by furnishing journalists with exclusive insights and commentary on motoring topics. This positioning aimed to enhance the brand’s credibility and industry standing.

3.

We employed a blend of reactive and data-driven content to ensure MotorEasy’s active engagement in the contemporary news cycle. This dynamic approach facilitated the brand’s relevance and resonance amidst evolving industry trends and developments.

The Results

Our ‘World Leaders Cars’ campaign, showcasing the comparative car values of world leaders against their respective country’s top-selling car models, garnered significant traction with 124 links obtained across regional and motoring-specific publications.

Leveraging current news topics, our reactive Digital PR initiative addressing strategies for maintaining car value secured notable coverage, amassing 110 links.

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