Campaign Highlights
+
66
%
Organic visibility increase
+
70
%
Organic new users increase
The Brief
MotorEasy sought to establish itself as the premier destination for motorists seeking comprehensive vehicle management solutions, with a particular emphasis on two core services. The campaign aimed to achieve several key performance indicators:
- Boost overall organic visibility.
- Drive organic traffic to pivotal landing pages.
- Enhance lead quality and volume through organic traffic.
- Expand market share within key services.
Our Approach
1.
Thorough technical SEO audit
We conducted an exhaustive audit to pinpoint critical issues hindering SEO performance, addressing on-site and third-party subdomain optimisation. Our strategic SEO consultancy helped us understand the KPIs in question, while also recognising new opportunities for organic growth.
2.
Strategic content development
We crafted a robust on-site content strategy targeting GAP insurance and Car Warranty, encompassing primary headline key terms and user-focused manufacturer landing pages. As well as revamping their site blog and guide content to align with search intent, positioning MotorEasy as an industry experts in the GAP and Warranty sectors.
3.
Ongoing technical SEO oversight
We provided continuous technical SEO support amid internal business transformations and partnerships.
The Results
MotorEasy clinched the top position for key terms, witnessing a remarkable 152% surge in page one positions for key service 1 and an astonishing 964% escalation in page one positions for key services.
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