As a leading automotive performance marketing agency, we are pleased to announce our participation in the upcoming AM + Infinity webinar, ‘How AI is Revolutionising Dealer Marketing Strategies for 2025,’ on January 28, 2025, at 2:00 p.m.
David Watts, CTO at UpShift, will join an expert panel to discuss the transformative impact of AI on automotive retail marketing. The panel includes industry leaders such as:
- Mohammad M Lone, Global Agency Partner Consultant at Google
- Marc Palmer, Head of Strategy & Insight at Auto Trader
- Matt McGillicuddy, Director of Marketing at Infinity
The session will be chaired by Tom Seymour, Contributing Editor at AM.
During the webinar, David Watts et al. will explore key insights on how artificial intelligence is transforming marketing strategies for dealerships in 2025 and beyond. As discovered in UpShift’s latest automotive marketing survey, AI and machine learning technologies are the top interests for marketers this year. Yet, less than half of organisations currently include AI in their marketing strategies, signalling significant growth opportunities for dealerships willing to embrace innovation.
“AI is fundamentally changing how we approach dealership marketing,” said David Watts. “From improving ad targeting and creating engaging, multi-channel campaigns to integrating online and offline data for seamless customer journeys, dealerships now have unprecedented tools to increase efficiency and drive showroom visits. However, success depends on feeding AI the right data and taking a full-funnel approach to optimise ROI.”
Participants will also learn how first-party data collection is becoming critical as third-party cookies are phased out, the value of training staff in consistent data management, and the importance of clean CRM data for effective AI-driven ad campaigns. Watts will share examples of how integrating AI, such as Performance Max campaigns and call analytics, has significantly increased high-quality leads and showroom visits for dealerships.
For more information and to register for the webinar, please visit the event page. To contribute to the UK’s biggest automotive marketing survey, follow this link, it only takes 5 minutes!
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