Automotive Marketing Survey | UpShift | Automotive Performance Marketing Agency

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Disclaimer: Your response is confidential and will only be reported collectively in our report as part of aggregated data.

1. Marketing Strategies

1. What are your top three marketing challenges?(Required)

2. On a scale of 1 to 10, with 1 being not very and 10 being extremely, how confident are you in your organisation's ability to accurately quantify each marketing channel's Return on Investment?

3. How effective do you find each of these channels for your marketing efforts? (Rate each on a scale of 1-5 if applicable)

Social media

Social media (not sure / not applicable responses)

Not sure or not applicable

Print media

Print media (not sure / not applicable responses)

Not sure or not applicable

Events and sponsorships

Events and sponsorships (not sure / not applicable responses)

Not sure or not applicable

Paid advertising (e.g. Google Ads, Meta)

Paid advertising (e.g. Google Ads, Meta) (not sure / not applicable responses)

Not sure or not applicable

TV and Radio

TV and Radio (not sure / not applicable responses)

Not sure or not applicable

Partnerships

Partnerships (not sure / not applicable responses)

Not sure or not applicable

Email marketing

Not sure or not applicable

Digital display advertising

Digital display advertising (not sure / not applicable responses)

Not sure or not applicable

Video & Streaming

Video & Streaming (not sure / not applicable responses)

Not sure or not applicable

SEO

SEO (not sure / not applicable responses)

Not sure or not applicable

Audio/podcast

Audio/podcast (not sure / not applicable responses)

Not sure or not applicable

2. Marketing Investment

5. How many full-time employees are currently in your marketing team?

6. What do you expect your marketing budgets to do in your next financial year?(Required)

7. What areas of digital marketing are you currently investing in?(Required)

8. Which channels, if any, are you looking to reduce investment in over the next 12 months? (Select all that apply)(Required)

Other paid channels(Required)

9. What kind of digital content has been most effective in helping you increase your brand awareness? (Select all that apply)

Other(Required)

10. Which social media platforms do you find most effective for your marketing efforts? (Select all that apply)

Other(Required)

11. Are you currently working with an agency for digital marketing support?

Yes

No

12. Please rank the following in order of importance when considering criteria you value in a marketing agency? (drag and drop to reorder)

Transparency and communication
Location
Cost
Expertise and specialisation
Proven track record
Understanding of your business and industry
Shared connections and partners
Face-to-face time
Complex data competency
Brand/name of the agency
Company culture
Technology and tools
Flexibility

13. What has been your biggest challenge when working with marketing agencies, either past or present?

Disclaimer: Your responses to this survey are voluntary and confidential, data will only be reported collectively.

3. Sector-specific

14. In your opinion, what is the biggest threat to your industry right now?(Required)

15. Is there a particular area of digital marketing that a competitor of yours does extremely well, and you feel that you should be doing better?

16. How important is it that your marketing partners have a deep understanding of the automotive industry?

Not important	Indifferent	Helpful	Imperative

Disclaimer: Your responses to this survey are voluntary and confidential, data will only be reported collectively.

5. Professional Information

Your name

First Last

Your email(Required)

(the email address we will send report to)

Company Name

Website

Level in the business

What auto sector do you primarily work in?

Other(Required)

What is your business size? (revenue brackets)

The Automotive Marketing Survey

1. Marketing Strategies

2. Marketing Investment

3. Sector-specific

4. Future Marketing Objectives

5. Professional Information