Evolved launches automotive performance marketing agency UpShift

By UpShift 3 November 2022 3 minute read

Evolved has announced the launch of a new agency for the automotive sector to add to its group of specialist digital marketing businesses.

The Newcastle-based business has worked with some of the automotive industry’s leading dealerships, leasing brokers, and manufacturers since 2014, with current and previous clients including Stellantis (Peugeot, Citroen, DS, and Vauxhall), Peter Vardy Group, Vertu Motors, Select Car Leasing and Vanarama.

The new brand, UpShift, aims to double down on its expertise for existing clients and grow the business offering and services in line with the demands of the automotive industry.

Ian McIntosh, CEO of Evolved and UpShift, said: “We are excited to launch our new agency brand and continue to build our expertise and experience in the automotive sector.

“Over the past 8 years, we have developed a particular specialism in marketing for the automotive sector, with a wide range of organisations ranging from leasing to brands to repairs and more. We saw this as a great opportunity to take things one step further and benefit all of our clients and staff.”

Tom Etherington, Managing Director, added: “The launch of UpShift will help us to further develop and grow our expertise, team, services, and partnerships, with the diverse, ever-changing needs of the client in mind.

“We continuously develop our services within digital marketing, but as clients in the Automotive sector are going to need agencies that understand their specific challenges and objectives more than ever, given the current economic climate and outlook, we’re putting that at the forefront of our plans.”

Evolved currently employs 60 staff across organic search, paid marketing, conversion rate optimisation (CRO), and analytics, as well as in-house designers and developers to produce bespoke creative for clients. They were named best Large SEO Agency in the UK and Europe for 2022, and recently ranked 19th in the Prolific North Top 50 Agencies.