Simon has over 6 years experience in conversion optimisation and user experience, plus ten years working as a Senior Web Developer. Simon joined Evolved in January 2021 and has developed CRO, UX, and data and analytics into standalone and supporting services. He has worked on optimising some of the biggest brands in the UK, and across various sectors.

Outside of work, Simon spends most of his time with his two children, gardening and supporting his beloved team, Newcastle United.